First Crush is owned and operated by Becky and Lowell Zelinski, Ph.D. They own a vineyard management company called Precision Ag Consulting in Paso Robles, California. Becky Zelinski has a degree in communications from California State University, Bakersfield with a background in journalism, public relations and event planning. She was a freelance journalist and photographer, and wrote as a news correspondent for The Bakersfield Californian. Lowell Zelinski has doctorate in soil-plant-water relations from the University of California, Davis with nearly 30 years experience in agriculture production.
Becky conceived the idea for First Crush after learning how enamored friends and family were with the Zelinskis’ personal winemaking experience.
“A few years ago, Lowell and I made our own wine. I documented the entire process on film and shared it with friends and family. Numerous people said it looked like so much fun that they wanted to experience the joy of making wine too. So we figured out a way that they could.”
Becky’s meticulous attention to detail and party-planning experience means every weekend will be filled with fabulous food, great camaraderie, and lots of fun. The Zelinskis will be applying their viticulture knowledge, personal talents and personal winemaking experience, with local contacts to make First Crush, a delightfully rewarding and memorable event.
Cheyenne P. is the Marketing and Event Planning Assistant at First Crush, and is also an Agricultural Communications senior at Cal Poly, San Luis Obispo. She started in June of 2011 as the harvest intern and quickly became an integral part of the First Crush team. You might recognize her from the Crush Encounter weekends, visits to the tasting room, or any of the tasting and trade shows First Crush attends throughout the year. She has grown so much with us in the past year and we can’t wait to see where this path leads her in the future.